dirty martini

old music for new people

90s r&b – i collaborate therefore i am August 22, 2007

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there’s power in numbers. in fact, the perfect hook-up with the hottest property can launch (or relaunch) a lacklustre career.

in the mid 90s, duets and artist collaborations became less of an event. naturally, you would collaborate with labelmates, but a strategic feature spot could mean opening up your music to a whole new audience. the most popular hook up was r&b and hiphop, but some puff daddy collabos in the late 90s saw hiphop push the boundaries by mixing it up with rock bands, a trend jay-z has carried into the 00s.

so, for the r&b girls and boys looking forsome instant street, the most ubiquitous featured rappers of the 90s? jay-z, ll cool j and biggie by a mile, although a young foxy brown gave them a run for their money.

and if a hiphop act wanted to smooth things down? total, swv and mary j blige at your service.

the idea hasn’t slowed down at all, in fact, the standard r&b album has at least four collaborations and some albums (timbaland) are built entirely around that principle.

90s hook ups – download here

blackstreet and swv – can’t get you out of my mind

two of the biggest r&b bands of the 90s – worked so well they did it twice.

blaque and destiny’s child – she ain’t got that boom

how much hair can you fit in one room? one more member and they could have been an 80s jheri curl soul act. a subdued performance from beyonce on this one.

busta rhymes and zhane – its a party

not the most obvious hook-up to spring to mind but it worked.

jay-z and foxy brown – sunshine

jay-z and foxy collaborated so often you gave up trying to work out who was guesting for who.

junior mafia and aaliyah – i need you tonight

a mishmash of r&b, hiphop and 80s throwback hook and sample. shouldn’t have worked quite so well.

keith sweat and kut klose – get up on it

inevitable feature spot. on occasion the whole r&b don with cooing girl group could seem a little mysogynistic. there were worse examples though.

ll cool j and boyz ii men – hey lover

ll likes it both ways – guest features and inviting others on to his tunes, I mean.

mase and total – what you want

individually, not great. together it worked.

method man and mary j blige – you’re all i need to get by

one of the originals and a good example of how an r&b feature spot doesn’t need to water down the proceedings.

smooth and 2pac – p.y.t.

proto jay-z and foxy. 2pac must have rated young ms stokes as he didn’t guest spot with just anyone.

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